Friday, February 27, 2009

25

People started tagging me in "25 random things about me". At first I thought it was gay, then TIME said it was gehye (coz they're more politically correct) when they wrote 25 things I don't want to know about you. Qua Qua. So I'm supposed to write 25 things about me on facebook and tag all the people who tagged me. That's just SO sweet. Ok, here it goes!! 

1. I was divorced at 30.

2. I'm sometimes gay.

3. I adore my friends like there's no tomorrow.

4. I'm daddy's girl.

5. I lost a brother when I was 13.

6. The first man I fell in love with was Prince.

7. Followed very closely by Madonna.

8. I have nice feet.

9. I like to perm my lashes.

10. I want to have children.

11. I'm thinking of adopting.

12. Only 1 person has ever broken up with me (and he's gay). 

13. I've been broke for years but I'm growing richer in personality.

14. When I blow out candles I wish to be happy.

15. I'm pretty happy and calm nowadays.

16. One day I'm gonna be a giant tycoon.

17. I think 25 is alot.

18. I'm lazy as shit.

19. I love classical music too. 

20. I go to the Philharmonic and check out handsome men on stage. 

21. I like being surrounded by plants.

22. Ita and Cee are my muses.

23. I have 4 parents and really like all of them as people. 

24. I like salad with nuts.

25. I like people who are a little nuts. 

Learnings from a colossal disaster

When running a business for the first time, some people may not know:

Pay yourself a small salary and settle your overheads. Profit is not for spending, it's for investing in people, equipment and space so your company can grow in the future.

If you don't do this, when you need to expand, you will either get yourself in debt, or hand pieces of your company (and control) over to someone who has the cash. 

Having extra money in the bank so you can grow/invest means that you have to charge more than you need to survive. Or you're living beyond your means and you need to cut your expenses.

If all this is not happening, there's something wrong with your business model. 

If you invest, it's always a gamble. And like gambling, whatever you put on the table, you should be willing to lose. 

Most importantly, a sustainable and profitable business (that people want to throw money at) is a business that still makes money for you when you're on holiday. 

This is a great article (I have a TIME addiction, sorry) on companies that will not have to let people go during the recession. Basically most of them have alot of cash and little or no debt. 


Befriending brands

I was reading the other day that kids these days (teens and 20s) are very sophisticated when it comes to ads. They don't want to be sold stuff. 

Maybe the days of ads selling products will end shortly, if they haven's already. Now we need to sell brands and what we communicate is the brand's point of view and sentiment. When we connect with that sentiment/ share that point of view, we make friends with the brand.

But then again, maybe the days of advertising as we know it is over. I read this stupid article on Time.

People have choice, they can watch anything they want, they're not gonna watch stupid ads anymore. It's not a matter of switching the tv off during ads, people aren't gonna switch the tv on at all, coz the ads are annoying and the selection is so limited. 

Everything is changing. The new world of media business is being shaped as we speak. Everyone needs a new business model to cope with this blady 2.0 generation, but we don't quite know what it is yet. Now that is funny. 

Friday, February 20, 2009

Poor Eli

The whole Elizabeth Wong case just got me so mad. This woman was photographed by an ex while she was sleeping. Now these semi-nude photos are being circulated and being used against her because she is an elected official in the opposition. 

The entire saga is wrong and makes me so angry on so many levels:
1. BN should be focusing on doing their job instead of humiliating this woman on their power grabbing frenzy.
2. She was sleeping!!!!! Women are afraid in so many situations in life, can't we sleep in peace?
3. That was done by someone she had a relationship with??!! Dude!

My heart goes out to her. It really sucks. After this whole mess, I will never consider voting for BN. Anything but BN.

Friday, February 6, 2009

These long days

8am: Took turning into DUKE highway instead of SOHO.
8.45am: Late for an unpleasant doctor's appointment.
10.30am: Late for appointment with Big Boss.
11am: Big boss said "That's pretty good." (with surprise in her voice? I can't be sure these days.)
12noon: Settled content for site that started in October.
Quick lunch.
Wrote some stuff.
Read some stuff.
Was a bitch to Project Manager. (hate that)
Got email about some innovation award we won for an online game. (It was ok. Maybe from a marketing perspective it was pretty innovative, but as a game it was a starting point.)
6.45pm: Rushed home coz I forgot my wallet. Had an unhealthy snack coz I was starving.
7.30pm: Got to climbing gym.
8pm: Fought with one of my favourites coz he took that condescending tone I hate.
8.15pm: Fuck it. Went home and read. 
4.30am: It felt like a very long day.